The Midlife Classics Logo

Technically, there are two logos for Midlife Classics. The first is the script version of the business name that is intended to resemble a chrome body emblem. Unfortunately, the chrome look doesn’t view very well online or in print, so we’ve resorted to using it in solid black or white in most situations – which works quite well for window stickers and other uses where we want to display the website address with something more appealing than a basic boring font.

Now, the second logo (which is actually the only true logo for the business) is the product of maybe too much deep thinking – something that Bob has been known to do from time to time. Basically, it started out with the Ying & Yang symbol to denote balance – in our case the balance between raw horsepower and handling. Notice that the two halves of the Ying & Yang symbol are divided by a winding road – which is the kind of driving that Bob enjoys most. The Ying & Yang symbol is then surrounded by a tire with both a redline and raised white letters – two tire highlights you’d never see together, but that (for us) symbolize both the 1960s and 1970s. A slotted mag wheel background (rotating in the animated online version) finishes off the logo with a look that was common throughout the ‘60s and ‘70s.

So, the deep thought behind the logo is that we look for a balance between horsepower and handling to help us enjoy twisty roads in cars from the 1960s through 1970s. Yeah, Bob went way out there on this one and we’re not quite sure if he made it all the way back. But we think the logo looks pretty cool anyway.